John Lewis – SEO copywriting
There’s a preconception with SEO copywriting that if you cram content with keywords, you’ll push those all important Google rankings up.
For a brand such as John Lewis, with such a distinctive and compelling tone of voice, it was important that we incorporated relevant keywords and phrases in a genuine and authentic way. And with 100’s (I mean literally 100’s and 100’s) of product lines to write about, this was no easy feat.
Following keyword reporting and several tone of voice workshops later, we set to task across the entire fashion side of the website. This was then complemented with blog and social media content writing. By optimising the content across each channel we created a powerful, synergised SEO strategy for John Lewis.
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