Creating an identity


There’s more to a brand than just a great logo

But a great logo helps all the same! As part of an image overhaul for Architectural Panel Solutions, one of the first port of calls was indeed the logo.

Getting underneath the skin of the brand we looked to the key essence of what APS was all about. The product, the qualities, the target audience…. As a facade innovator specialising in premium quality rainscreen we looked to create a brand identity which was both elegant and truly relevant to their audience.

From what was initially a brand ID brief our remit has extended to the full marketing mix, incorporating marketing collateral, email marketing and social media management. The end result is really impressive. 

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