On goal transcreation

Barcelona Football Club

Barcelona Football Club – Creative Translation

Working as part of an international ‘transcreation’ creative team for seventy7 group, our Creative Director was responsible for ensuring the campaigns created for Barcelona Football Club were as compelling and captivating in English as they were in Castilian and Catalan.

At any one time this high-pressured, highly creative agency, could be looking after the production of up to 10 club brochures and multi-channel campaigns. That’s a lot of writing, and plenty of late nights. (Made all the more bearable thanks to a great transcreation team, pizza and wine ! 🙂

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